Bata New Zealand was formed in 1948 with the first factory opening at Owhiro Bay, Wellington in 1951 producing slippers.
The company was flourishing in the 50’s and 60’s with a second factory opening in Wainuiomata and the introduction of injection molded footwear. PVC gumboot production began in 1965 & we have been the leading supplier to the New Zealand food industry for 50 years.
The now iconic “Bata Bullets” were being produced & extensively promoted by 1969 and the 10 millionth pair of shoes produced by Bata New Zealand was made in April 1974. Recently Bata reintroduced the Bata Bullets shoesin the New Zealand market.
By the end of the 1970’s Bata New Zealand had Warehouses in Auckland, Wellington, Nelson & Christchurch, with additional factories & workshops in Wainuiomata, Carterton, Masterton, Wanganui & Nelson.
During the 1980’s there was a worldwide trend to relocate factories into Asian countries and by 1987 leather production in New Zealand was deemed unprofitable and as such 15 shoe manufacturers went out of business & all others including Bata were forced to reduce the size of their operations.
Gumboot factory in Owhiro Bay
1992 saw the closure of the Wainuiomata factory and all production (PVC gumboots) returned to Owhiro Bay, where we still manufacture approximately 200,000 pairs of gumboots per year for the New Zealand market.